Drivers can see your listing promotion in a few ways. After they type their destination into the app, Waze will display their route. If your listing’s location is within the map view on the screen, it may pop up as a listing pin (or branded pin for teams and brokerages). This includes when the driver views the map, moves along the planned route or manually adjusts the map on the screen. The advertised listing is also eligible to be promoted to the top of search results. The listings advertised by teams and brokers will include a digital billboard, which appears on the top half of the screen when the driver is at zero speed. Your ad’s delivery frequency will depend on Waze’s algorithm, but incorporate the usual digital advertising factors: bidding strategy, competition from other ads, location of the app user, search terms and more.
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