Google is the world’s number one search engine because it delivers accurate information to its users. As a result, Google seeks to prioritize those real estate agents who can prove they are legitimate. 

To do this, Google conducts a business-level background and license check with the permission of the advertising agent. Once the process is complete and the agent verified, Google places a “Google Screened” badge on his or her Local Services Ads. Think of these badges as Google’s way of signifying to the home-buying and selling public that an agent is vetted and trustworthy – like a digital referral. 

For the time being, agents do not have to undergo a Google screen to use Google’s advertising product. However, Google gives priority to those that do. That means if your profile has a “Google Screened” badge, you’ll rank higher and appear more often in Google search results.

As an exclusive Local Services Ads launch partner, Homesnap Concierge can help you navigate the Google screening process.