Why do I need to provide insurance information for Google Local Service Ads? What kind? Where can I obtain documentation from?/Why do I have to provide a Social Security number and other personal information?

It’s part of the background check. Google requires insurance information to establish your business’ legitimacy and legality. You’ll need to provide your Errors & Omissions (E&O) insurance (minimum of $250,000), which can be obtained from your brokerage, and your insured business must match your brokerage or registered business.

Social Security numbers are commonly used to establish identity by background check providers. Your social security number will always be kept safe and secure. Again, it’s part of the background check process.