Facebook - Ads Overview

Due to Facebook’s high volume of monthly active users (2+ billion) and the amount of time users spend on the network (checking it 14x a day, on average), Facebook is a strong option for agents who want to improve brand awareness and generate a high volume of leads. It is also an ideal network for direct engagement with potential clients.

• Homesnap is the largest provide of Facebook ads in the real estate industry. As a valued client, we have a direct connection to Facebook.
• Being attached to your MLS, allows us to automatically design and publish your ad on Facebook when you have a new listing or sale.
• Additionally we built a tool called the rebalancer.
  • • • This sits on top of Facebook and allows us to see which audience is viewing your ad the most and then use your budget accordingly. Allowing us to more effectively use your budge than if you were to run an ad on your own.
• Lastly, we have spent a lot of time perfecting custom audiences.
  • • • The most important targeting is finding your current sphere of influence. To continuously reach your current clients and past clients we have created a custom audience comprised of: your Homesnap Pro client base, and Homesnap listing visit retargeting.

 How does it work? 

• We create a visually appealing ad for just listed and just sold properties using design, leads pages and your contact information.Your "Just Listed" or "For Sale" ad will target people  who are in a geographic radius surrounding the property that is being advertised.

• Additionally, the ad also targets a custom audience that is specific to you and includes anyone you've invited to join you in Homesnap, leads you receive through Homesnap, and anyone who views your listings or profile on Homesnap.  

•  The ad will not run directly through the agents Facebook page, nor is it likely that the agent or their friends would organically see it. The ad is not running directly as a post, but as an advertisement that will show up as part of the regular newsfeed on Facebook to a targeted audience. 

• Every campaign includes the option to see the live ad ( Agent are provided a link to view their live ad, which can then be shared to their own Facebook account. We also provide performance reporting showing the number of views and clicks and leads.. Leads are traced and delivered via email.

Pricing & Campaigns lengths

• Each campaign can be $49 all the way to $499 

• In the "Set Your Budget" step of the ad creation process, we provide run-length estimates that are correlated to the budget you select. These estimates are based on the results of an ongoing analysis of the myriad ads we run for agents. It's important to remember that no two campaigns are alike, as they are affected by variables such as seasonality, market conditions and competition.