What is a ‘Saturation Score’?

Homesnap’s Saturation Score is an indication of how well-penetrated your campaign is against the available audience. A low Saturation Score means you’ve spread yourself thin, while a very high Saturation Score means that you will have a very heavy presence in your target ZIP codes. As you slide the scale, consider adding more budget to increase your reach or remove some ZIP codes to help your money go further.