Google is an incredibly engaging search engine and technology network with 1 billion monthly active users across the globe.
Seventy-eight percent of customers on the hunt for real estate use a search engine like Google to learn more about buying or listing a property. This group, constituting 4% of the buyer universe, has a tremendous amount of buying power. The mean age is 42 years, and average household income is $72,000 per year. All of this makes search a very powerful tool when it comes to real estate.