Google Ads - Overview
By purchasing a Google advertising package, we will promote your listing across display, search, and Gmail channels. Here’s how it works:
- The display channel will deliver your interactive ad to a targeted audience of qualified customers as they use websites that are part of the Google display network.
- Via Google’s search channel, carefully selected keywords match your ads to the right buyers and sellers who are actively searching for a property that is similar to your listing.
- Through the Gmail channel, ads will appear in the Gmail inbox similar to an email. Targeting is determined through a user’s keyword interaction and other learned cues within each user’s inbox.
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