Google Business Profiles results are are based primarily on relevance, distance, and prominence. A combination of these factors helps Google find the best match for your search. For example, Googles algorithms might decide that a business that's farther away from your location is more likely to have what a consumer is looking for than a business that's closer, and therefore rank it higher in local results.
You can always find your profile by searching for your name, brokerage and street address. Over time as your profile gains more weight in Google’s search algorithm, your profile should appear in more broader searches.
To maximize how often users find your business in local search results, you can do the following:
- Share Photos: Your listing is a great place to showcase the photos that capture your business. Businesses with photos are more likely to receive requests for driving directions to their location, as well as clicks through to their websites, than businesses that don't have photos.
- Request Reviews: Your business listing allows customers to post reviews of your business. Online reviews are a great way to take valuable word-of-mouth marketing to the web, and can help new people find you online.
- Respond to reviews: When you respond to these reviews, you show existing and potential customers that you value their business. Remember that you’ll be posting publicly as your business when you reply to reviews. Replies to reviews may not appear immediately on your business listing on Google.