Waze - How Does Waze Advertising Work?
Waze, the wildly popular social navigation app, has more than 90 million active global users. Drivers who use Waze spend more than 7 hours per month on average in the app. Geo-targeted ads on this network show your listings to users at the most relevant moment - when they are driving nearby. This not only improves listing awareness, but increases foot traffic and delivers hot leads.
Drivers who use Waze spend more than 7 hours per month on average in the app. It’s such a sticky platform that it beats Snapchat, Twitter and Pinterest and ties Instagram for time spent weekly in the app. When you add location-based advertising to the mix, it creates an effective way of getting your listing in front of people who are nearby.
As drivers use Waze to navigate, your listing will appear when they are nearby if they are targeted by the ad. It's just like a digital For Sale sign! Your listing will be pinned to the Waze map and appear as a promoted search result. They can even call you right from the listing page.
How does it work?
- Drivers can see your listing promotion in a few ways. After they type their destination into the app, Waze will display their route. If your listing’s location is within the map view on the screen, it may pop up as a listing pin (or branded pin for teams and brokerages). This includes when the driver views the map, moves along the planned route or manually adjusts the map on the screen. The advertised listing is also eligible to be promoted to the top of search results. The listings advertised by teams and brokers will include a digital billboard, which appears on the top half of the screen when the driver is at zero speed.
- Your ad’s delivery frequency will depend on Waze’s algorithm, but incorporate the usual digital advertising factors: bidding strategy, competition from other ads, location of the app user, search terms and more.
- We also provide performance reporting showing the number of views and clicks and leads.. Leads are traced and delivered via email.
Check out this webinar to learn more about waze ads --> How Waze will Drive your business
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